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Game Changer: YouTube launches @ handles for channels

YouTube has just announced it has added handles to its service, a new way for users to find their favorite creators. The new feature will be available in addition to channel names as another way to identify a YouTube channel, although the former will be truly unique.

According to YouTube, all channels will eventually have their own unique handles, which will be chosen by channel owners. The company announced it will notify creators when they can choose a handle for their channel, over the next month.

Once YouTube implements the new feature, all handles will appear on channel pages and Shorts to make them more recognizable. In addition, the implementation of handles will make it simpler and faster to mention each other in comments, community posts, video descriptions, and other similar places.

Things like shouting out a creator in a mention in comments or tagging in the title of recent collaboration will be possible after handles becomes widely available. It should also help creators increase visibility and reach with new audiences

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